Is the Standard changing its image?

Posted by alisamanjarrez on Feb 16, 2011
Tagged: central valley peach shooter free chicken wings the standard

The last time I went to the Standard, I said, "never again." A girl with a tight, way-too-short white dress got in a fight with another girl over some jerk, and as I was leaving, I got pushed around by bouncers and random guys checking out...ew. Anyway, when I heard about the Standard giving away free burgers a few weeks ago and lobster croquettes last week, I thought, hmm, maybe they're starting something new.

Rumor has it that although the owner (Steve Bisla, see his LinkedIn profile) is trying to appeal to a different, more "friendly" crowd. In fact, every Thursday they're giving away FREE FOOD to show that they're friendly, too.

I am okay with that.

Plus, if you were at the Beehive's Birthday VI, you may have even won a gift card from them at our TasteFresno table.

Free chicken wings, anyone? Go and taste them (no charge) anytime from 6:00 p.m. to 8:00 p.m. tomorrow at the Standard and see for yourself if the food is good (I've heard it's surprisingly delicious) and the crowd is cool.

Today they released a video of the Central Valley Peach Shooter. The bartender's name is Luke. Ask for him, if you want to appear in the 'know. The recipe sounds pretty yummy.

So what do think? Can they really change their image? What should they do to entice YOU to go? I don't know about you, but I really don't want to see another local restaurant go. Let's help them out.


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Tari Pie  |  Wed, 2011-02-16 13:16

Wow, I didn't know the Bislas were still around. In my college days, it seemed that every nightclub was owned by a Bisla. That brings back some great memories.

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NerdMom  |  Wed, 2011-02-16 14:15

I thought the exact same thing!

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Anonymous (not verified)  |  Wed, 2011-02-16 13:23

We thought we would give The Standard a try the first evening of "no charge" food. We had no idea it was a nightclub and the younger crowd it attracted. The food was very good but the service was extremely slow. Needs improvement to make it worth the while.

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alisamanjarrez  |  Wed, 2011-02-16 17:39

Well, that's promising at least, right? I wonder if they'll be able to keep the night crowd and still attract those who are looking for an alternative place for fine dining.

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RL (not verified)  |  Thu, 2011-02-17 10:08

If it's going for fine dining it needs fresher product. My wife and I tried their dinner for 2 price-fix before going to go see Color Purple a few months back. I no longer remember what I ordered, good but obviously not worth memory. My wife ordered the salmon which was either frozen or killed, our guess was frozen. Drinks were good, atmosphere was nice and that we were the only 2 eating it gave us a chance to catch up with each other without kids.

Their new marketing campaign has me wanting to go back but that salmon haunts my memory. I say all this but am strongly considering renting a cabana for my next b-day and getting sloppy with a pile of friends for $250 bucks.

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alisamanjarrez  |  Thu, 2011-02-17 12:07

Okay, that was hilarious.

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Oli  |  Thu, 2011-02-17 12:02

The first time I was at the Standard was for their free burger and fries promo a few weeks ago. Walking in, I didn't get the impression of a restaurant, but more of a lounge. The atmosphere was nice, dark, classy.

I was really satisfied with the burger even though it was a half-order and the fries were pretty darn delicious. Much better tasting than any of the burgers and fries I ever had from Eureka!Burger-another place for food and drinks in north Fresno (which you'd imagine would be more specialized in the burger department).

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alisamanjarrez  |  Thu, 2011-02-17 12:33

Oliver, I would have never guessed that they have good burgers, there! Good to know. Thanks.